Many foods and beverages of Hispanic origin have become part of our well-known “American” cuisine: mojitos, margaritas, dulce de leche ice cream, fajitas, flan, burritos, nachos, salsa, tequila, chili, guacamole, tacos, tortillas and pina coladas. In fact, these products are no longer labeled as “ethnic” by many, but rather are considered a mainstream food choice. Salsa now outsells ketchup in the U.S. (AC Nielsen), and tortillas now outsell white bread (Tortilla Industry Association).
Given these examples, why is it the right time for food manufacturers to make a concerted effort to address the needs of Hispanics and those liking Hispanic foods?