During this year’s national IFT, I had the privilege of speaking on “The Changing Nature and Roles of Trade Media in the R&D and Marketing Loop.” In the presentation, I listed the increasingly diverse and time-demanding tasks of today’s editors, which can include database mining; website analytics; digital content formatting; social media participation; and, last but not least, content sourcing.
This gave rise to a thoughtful question by one audience member, who pointed out the Internet has a plethora of food websites, and this information varies greatly, in terms of quality and reliability. He asked, “How is someone to know if a website’s information is accurate or biased?” This is a great question.