Technomic Explores Sustained Popularity of Mexican Cuisine
December 9/Chicago/Food & Beverage Close-Up -- Technomic's new "Market Intelligence Report: Mexican" explores the reasons why Mexican food is more popular than ever.
Limited-service Mexican restaurant chains were able to increase sales by 2.7% and unit counts by 1.8% in 2009, despite an overall industry-wide contraction of 3.2% during the same time period. The company reported that several Mexican chains within the top 500 were able to achieve double-digit sales increases, and the number of Mexican menu items on restaurant menus is up from 2009 to 2010.