Hershey Sets Up Consumer Research Program with Harrisburg University
January 12/Harrisburg, Pa./Airline Industry Information -- Private educational institution Harrisburg University of Science and Technology and chocolate producer The Hershey Company announced the joint development of a sensory science and consumer research program at the school's campus in downtown Harrisburg, Pa.
A research laboratory will be created for the university to conduct consumer taste tests on a variety of confectionery products to guide product development efforts and is aligned with the university's objective of creating programs that meet the educational needs of youth and create economic opportunities in the region as well, said the companies.