March 23/New Orleans/States News Service -- Coffee consumption among consumers between the ages of 18 and 29 has rebounded to 2008-09 levels, following last year's decline, according to the National Coffee Association's (NCA) 2011 National Coffee Drinking Trends (NCDT) data. The finding mirrors increased confidence expressed by that group about their personal financial situation. The study also found that the coffee category remains strong, narrowing the already slim lead of soft drinks.
"2011 NCDT data show that coffee's relevancy remains strong amid a proliferation of beverage options," said Robert F. Nelson, NCA president and CEO, in a press release. "A rebound in consumption among younger drinkers demonstrates strong category loyalty, which suggests a solid customer base for future growth."