December 30/Puratos Press Release -- Puratos has introduced the Sensobus, descibing it as the first of its kind in the food industry on American soil. This fully equipped mobile sensory analysis lab can be driven anywhere within the contiguous U.S. and Canada to conduct tailor-made sensory analysis projects for Puratos clients. The Sensobus will collect data from consumers in pre-defined locations as they are on their way to and from their daily food shopping trip.
The spacious mobile sensory laboratory creates a comfortable environment for consumers to share their opinions about their everyday foods needs. Around 300 consumers can take part in food research questions per day, and it is Puratos' mission to gain the opinions of over 25,000 consumers in the unit's first year of operation. On entering the Sensobus, consumers will be seated at one of eight individual sensory tasting booths and be presented with a selection of bakery, patisserie or chocolate prototypes.