December 21/Olympia, Wash./Right Vision News -- The state Of Washington issued the following press release: Dannon will pay $21 million to settle allegations of illegal advertising brought by 39 attorneys general who could not digest the company's claims about the degree to which its Activia yogurt can improve regularity. The case restricts how the company can market Activia and its DanActive dairy drink and represents the largest settlement payment to date with a food manufacturer.
"Dannon made up fancy names for bacteria in its Activia yogurt and dairy drink, marketed them as having unique health benefits, then milked the public's willingness to believe those claims," assistant attorney general Bob Lipson said.