Health and wellness continues to remain an important trend in the food and beverage industry, but consumer perceptions of health are changing, forcing manufacturers to rethink certain approaches to nutritional products. Prepared Foods gathered a panel of experts from around the food industry to explore health and wellness, new product initiatives and prospects for the future.
What do you think the biggest challenge will be facing the development of healthful foods in the next five years?
Michael Sands, CEO and president of Balance Bar (MS): Making sure that the products being developed are truly healthy. There is a lot of perception among the media and consumers that some things are healthy, but itís more a matter of separating the myth from the fact.