January 27/Tendersinfo News -- Cold Stone Creamery announced a three-year extension to its successful licensing partnership with Jelly Belly Candy Company. The partnership will continue to make the premium Cold Stone Creamery Jelly Belly jelly beans available at a growing number of retail locations nationwide, as well as launch the products internationally.
Cold Stone and Jelly Belly first launched the licensing agreement in 2008, and the partnership quickly set the standard for licensing at Cold Stone. The premium line of Cold Stone Creamery Jelly Belly jelly beans, inspired by Cold Stone s signature ice cream creations, captured customers cravings and solidified a spot as Jelly Belly's #4 best selling jelly bean mix for 2010, per the company.