Legislation and heightened consumer awareness are leading to something of a revolution in the cereal aisles, as particular focus has been directed at the sugar and salt levels of certain breakfast staples. In response, manufacturers have reformulated their lines to keep up with demands, and many have expanded their cereal offerings to focus on new demographics, including a range from Kellogg marketed to women looking for a weight-loss aid.
Special K is by no means a new brand, but the manufacturer has further focused its marketing on the product's healthy benefits, noting it is a source of fiber and 10 essential nutrients, a good source of protein...and noting it "may help consumers achieve and maintain a healthy body weight, because it is low in fat." Kellogg also expanded Special K, adding the brand to a line of savory herb crackers, while still retaining the health positioning: promising 90 calories per 17 crackers.