Perhaps the most enjoyable part of my job is when I'm offered a new perspective distinctly different from my own, or when someone helps clarify vague, underdeveloped concepts "knocking about" in my head.
Such was the case with a presentation given by J. Andre Teixeira, principal with the consulting firm eemPOK, Experiential Innovation. Teixeira repeated Henry Ford's famous quote to exemplify the point that, while consumers are at the center of almost everything, consumer-driven product development is often a failure. "Consumers know what they want, but have no idea what they will want," Teixeira points out.