A unique agricultural partnership between soybean farmers, researchers, seed companies, oil processors and food companies has been formed in order to monitor consumer demands. Its purpose is to provide the food industry with healthy and functional oil solutions.
The QUALISOY partnership has announced two new high-oleic soybean varieties, Plenishô and Vistiveô Gold, developed by Pioneer and Monsanto, respectively, to provide no-trans alternatives. Research by USB indicates 55% of Americans would be more likely to purchase products reformulated to eliminate trans fats. The new oils eliminate partial hydrogenation, a process that lengthens the shelflife of packaged foods, but produces cholesterol-raising trans fats.