An IFIC consumer survey revealed that many Americans struggle with understanding facts about nutrition to maintain or lose weight. For example, many do not know what nutrient-rich foods are, what their total daily calorie intake should be and how to use fiber
and proteins to help with satiety.
The release of the 2010 Dietary Guidelines for Americans has planted consumers firmly in the midst of a hot year for product innovations and nutrition education; and, with more than 6 out of 10 Americans categorized as either overweight or obese, helping consumers manage their weight has become a priority for industry and health professionals alike. Findings from the “2010 International Food Information Council (IFIC) Foundation Food & Health Survey” demonstrate the majority of Americans are concerned about their weight, and 67% of Americans are making changes to improve the healthfulness of their diet, largely in an effort to lose weight. Researchers agree the American waistline is expanding, primarily because more calories are consumed than are burned, year after year. In addition to reducing calories, nutrient-rich food sources, including foods and beverages with added fiber and protein, offer multiple avenues for health professionals, industry and consumers to explore.