Bakery goods are indulgent, yet they can be formulated to have less fat and calories to appeal to today’s more health-conscious consumers.
Puratos has developed Puraslim, a fat alternative that improves the nutritional values of breads and cakes by lowering calories and fat, while keeping the taste. A consumer survey conducted by Insites*, on behalf of Puratos, showed about 50% of U.S. consumers frequently check nutritional and ingredient information on packaged foods. The survey also indicated that when respondents read nutritional information, they mainly check the fat (60%) and calorie levels (52%). The participants also said they would eat more baked goods, if they were reduced in fat and/or calories, and expressed they would like to see more of these kinds of baked goods.