Women More Likely to Select Eco-friendly Packaging
April 14/Philadelphia/Thomson Reuters World IP Today -- A recent Thomson Reuters World IP Today report found women are 14% more likely than men to select environmentally friendly packaging over conventional alternatives.
According to the study, “World IP Today: Convenience vs. Conscience -- Food Packaging in the 21st Century,” men are more inclined to choose the most convenient packages over those that are environmentally friendly, and women tend to do the opposite.