April 20/Boston/National Association of Convenience Stores -- As summer approaches, strange flavor combinations and icy concoctions rule the beverage menus at fast-food restaurants and convenience stores, USA Today reports. Drinks can be the most profitable item on the menu, and the heat brings out the wacky and goofy beverages.
“We’ve been programmed to be hydration maniacs,” said Christopher Muller, dean at Boston University’s School of Hospitality Administration. “But we’re also prone to want something more exciting than water.”