April 19/Chicago/HealthFocus International Press Release -- According to the HealthFocus^® Trend study, 77% of shoppers are interested in natural foods, but what does “natural” really mean to shoppers and how can brands deliver against that?  For an effective strategy, it is critical to understand not just how shoppers define natural, but also when “natural” as a brand attribute is most important to them, and how important it is relative to other things like taste and price.

HealthFocus^® will be exploring this topic in a syndicated study in the U.S. that will examine approximately 50 individual brands by asking shoppers to rate them relative to how natural they think they are. The study will also determine why each brand is or isn’t natural to shoppers and how to improve their perception.  Sponsors of this study will also be able to enter brands of their own choosing to see how shoppers rate them and how they rate against other brands.