May 02/Los Angeles/Business Wire -- A new study commissioned by Avocados from Mexico revealed that one third of Californians already enjoy avocados for breakfast and an additional 53% would like to try avocados for breakfast because they are fresh and nutritious, add variety to breakfast and provide a heart-healthy alternative to saturated fats in butter and cheese. The survey polled adults, ages 18-64, in three states: California, Texas and Pennsylvania, and found 86% of Californians already consume avocados as part of their evening meal.
“Fresh and nutritious” was at the top of the list with 99% of Californians citing this as their motivation to enjoy avocados for breakfast. Ranked closely behind were “great taste” (98%), “adding variety to breakfast” (97%), a “heart-healthy alternative to saturated fat in butter and cheese” (92%). Rounding out the rest of the responses were that “other people in my home like the way they taste” (83%), avocados “help keep you full” (74%), they are a “good value” (75%) and, lastly, avocados are a good “alternative to dairy products” (40%).