May 23/Washington/Bloomberg News -- POM Wonderful LLC does not have the scientific backing to make advertising claims that its pomegranate juice and supplements prevent or treat prostate cancer, erectile dysfunction and heart disease, a U.S. Federal Trade Commission lawyer said.
Studies the company cites often lack comparisons to control groups, do not show statistically significant changes in medical conditions and are measuring the wrong indicators of improvement, FTC attorney Heather Hippsley said.