June 2011 Prepared Foods – In the minds of many consumers, frozen desserts and warm weather go hand in hand.
Therefore, it might be easy to assume that restaurants would promote frozen treats during the spring or summer months. However, Technomic’s menu-tracking database, MenuMonitor, found that is not the case. Fall was the most popular time for ice cream and frozen dessert, limited-time offers (LTOs)—specifically, November.