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Home » Consumers Looking for ‘Natural’ and ‘Organic’
July 7/Knoxville/Knoxville News Sentinel -- U.S. consumers’ food tastes continue to evolve, according to a newly released survey that reveals Americans most want to see “Natural,” “Organic” or “Grown in the USA” product labels on their food.
When asked “Which is the best description to read on a food label,” 25% of consumers said “100% natural” or “All natural,” according to the survey, called Eco Pulse, which was conducted by Knoxville advertising and research firm Shelton Group.