July 7/Dallas/CSP Daily News -- Branded value-added dairy company LALA-USA has launched three initiatives that will create a single corporate identity for the company, move it closer to becoming more consumer-centered in its approach to the market and more effective in its day-to-day operations. President Steve C. McCormick has announced a change in the name of the company from LALA-USA to Borden Dairy Co., a subsidiary of Grupo LALA.
"Borden is one of the most recognized brands in the U.S. dairy industry," he said in an organizational announcement. "With the change in the name of our company to Borden Dairy Co., we acknowledge the significance of this brand in the lives of consumers, our associates and our retail partners. Our objective is also to provide a single corporate identity throughout the U.S. and to build a culture around two great brands Borden and LALA.