July 14/Washington/Associated Press -- The nation's largest food companies say they will cut back on marketing unhealthier foods to children, proposing their own set of advertising standards after rejecting similar guidelines proposed by the federal government.
A coalition of food companies -- including General Mills, ConAgra and Kellogg -- plan to announce the guidelines Thursday, July 14. The companies said the effort will vastly change what is advertised, forcing them to curb advertising on one out of three products currently marketed to children.