Energy drinks continue to grow, with recent estimates indicating 2010 sales of over $5 billion. To stand out from the crowd, manufacturers are trying new approaches, and in this stimulating category, removing a key stimulant may prove key for one company.
Hydrive Energy has added Hydrive Decaf, a caffeine-free energy drink featuring B vitamins (3, 5, 6 and 12), D-Ribose and choline. The 30-calorie drink is also free of taurine.