July 19/New York/PRNewswire -- Pay more, get less. This is the scenario increasingly playing out at grocery stores across the country, and a majority of food shoppers are taking note, according to Deloitte's new "2011 Consumer Food and Product Insight Survey."
Nearly nine in 10 survey respondents (87.7%) believe prices in food stores are escalating, and almost three-quarters (74%) say the size of some packaged goods is smaller. Consequently, savvy consumers are purchasing more private-label and store brand products. More than three-quarters of respondents (75.3%) purchased lower-priced products, and nearly two in five respondents (39.6%) added more private label products to their grocery bags.