September 2011/Prepared Foods’ “On the National Menu” -- Bold and spicy? Mild and healthy? How Americans like their burgers often comes down to the simple matter of whether they are male or female.
Technomic asked consumers about their attitudes toward and consumption of burgers for the “2011 Burger Consumer Trend Report.” The survey found that men and women think very differently about burgers, revealing two major ways in which consumers’ burger preferences vary between the sexes.