September 2011/Prepared Foods -- An Eco Pulse survey asked 1,013 U.S. consumers, “Which is the best description to read on a food label?” In an indication the natural trend is persevering, some 25% of those surveyed said “100% natural” or “all natural.” For its latest launch, Rainforest Beverages is augmenting interest in natural with the Superfruit trend.

Natural Superfruits

Like the original Rainforest Natural Cola, Rainforest Citrus and Tropifruit combine ingredients and Superfruits from the world’s rainforests, including acai, ginseng, passionfruit, guava and mango. The beverages promise to be low in calories and sugar, with the sweetness coming courtesy of stevia. pf