September 28/Bellevue, Wash./Press Release -- Retailers who want to market to Millennials should look to the dynamics of household structure for effective ways that influence path to purchase for their products, according to a new report, "Culture of Millennials 2011," from market research firm Hartman Group.
In its research, Hartman Group found that Millennials (ages 16-30) are linked as consumers to complex household and family structures, whether by breadth of lifestages they represent, living with their parents as young adults, or on their own with or without children -- all of which influence changes in brand preferences in food, beverages and other consumer packaged goods categories.