October 10/Chicago/PRNewswire -- Technomic says market analysis has yielded some degree of skepticism among independent restaurants regarding the usefulness of online daily deals. The Chicago-based research firm recently conducted a survey where various restaurants participated in a third-party online daily deal program.
Among the participating restaurants, only 51% were convinced about the effectiveness of online deals. Nearly 46% restaurants believed that such deals were a good return on their investment. The survey elaborated that nearly 40% of restaurants had participated in daily deal programs with different providers. This indicated a widespread lack of loyalty to a single, online deal brand.