October 2011/Prepared Foods -- “Innovation is an everyday occurrence at Ticklebelly Desserts, and we pride ourselves on taking a leadership role in offering the most original desserts in the retail dessert industry,” explains Brian McGuire, president of Ticklebelly Desserts. Indeed, for its development of Brownie Pops and Blondie Pops, the company sought to innovate around the brownie, already a borderline-perfect product in the eyes of many consumers. For the Pops, however, the challenge would be delivering the satisfaction of a full-sized brownie in a two-bite delight on a stick.
A new take on an existing product is a frequent route to innovation, and for its launch of Brownie Pops and Blondie Pops, Ticklebelly Desserts’ developers realized that while the recipe for brownies has changed from time to time throughout the years, the standard shape remained the same: a “simple square of deliciousness,” as Ticklebelly describes it. Cooking pans have been altered to provide all-edges brownies, but the actual shape never changed.