October 2011/Prepared Foods -- Wouldn’t it be exciting to find a place where the food and beverage products presented are creative, satisfy a market demand and also feature fun? And, wouldn’t it also be interesting to talk to experts who are creating these types of foods?
David Michael & Co.’s annual Innovation Roadshow is an event where F&B professionals in the R&D, product development, marketing and other departments gather to see new prototypes the company’s global R&D team has worked on all year. “All ideas originate from our worldwide R&D team. Formulators who attend the show get the opportunity to see new product concepts that they may be able to take back and use in their companies,” states Steve Wilbur, vice-president--marketing, David Michael & Co. “The products we show provide an opportunity for attendees to let their creative imaginations soar and think out of the box.” There were more than 25 new product ideas showcased at this year’s Roadshow. Below are a few highlights.