October 20/Foster City, Calif./PRNewswire -- The FRS Company, provider of the Healthy Performance line of products, appointed Matt Kohler to chief marketing officer. In his new position, Kohler will oversee global marketing efforts, including brand strategy, product innovation, advertising, promotions, social media and event marketing. Kohler will report directly to Carl Sweat, president and chief executive officer.
"Matt has a deep understanding of consumers and the CPG industry and an impressive track record for creating and executing world class marketing," said Sweat. "We are thrilled to have Matt onboard. His experience with both billion-dollar brands and high-growth startup companies will enhance the strength of our marketing and leadership teams."