November 2/Valhalla, N.Y./Press Release -- Peter B. Wilson Jr. has been named president and CEO of the Balance Bar Company. Wilson's appointment was announced by Hendrik J. Hartong III, chairman of Balance Bar and senior managing partner of Brynwood Partners, the private equity group which acquired Balance Bar in 2009.
"Peter has demonstrated that he has the skills, vision and passion to lead his management team to significantly grow Balance Bar while adhering to the essential nutritional standards the company was founded upon," said Hartong.