December 21/Harrisburg, Pa./Press Release (New World Pasta) -- New World Pasta, a subsidiary of Spanish food company Ebro Foods, will acquire two brands from sales and marketing firm Strom Products. As part of the $50 million deal, New World Pasta will purchase No Yolks and Wacky Mac dry pasta brands and certain assets from Strom. The transaction is expected to close by December 31. Net revenue for the two brands is expected to reach $37.5m in 2011.
"The acquisition of the No Yolks and Wacky Mac brands is consistent with our strategic plan to expand our leadership position within the branded North American pasta business" said Antonio Hernandez Callejas, chairman and CEO of Ebro.