January 10/Tampa/PRWEB -- Marketdata Enterprises has released new 2012 diet market forecasts, as the new diet season begins. According to research director John LaRosa, “2012 promises to be another active year for weight loss programs of all kinds, as pent-up demand unfolds. However, the greater number of dieters will still be value-conscious, patronizing diet companies that offer flexible, convenient, and reasonably priced services.”
Gallup surveys indicate that approximately 42%, or an estimated 96 million, of the people in the U.S. were dieting during 2008. Of those people, approximately 56 million were attempting to lose weight, and 40 million were attempting to maintain their weight. The Calorie Control Council, in its latest survey of Americans’ consumption of low-cal foods and beverages, found that 54% of adults were on a diet in 2010. This was a major increase from 33% in 2004, and was the highest percentage recorded since 1986.