January 17/Purchase, N.Y. and Lakeville, Mass./PRNewswire -- PepsiCo and Ocean Spray Cranberries Inc. announced they have formed a strategic alliance in Latin America. As part of the alliance, PepsiCo will have exclusive rights to manufacture and distribute a portfolio of cranberry- and blueberry-based beverages through its Latin America Beverages division. The companies will share marketing responsibilities for the products and intend to collaborate on product innovation.
PepsiCo and Ocean Spray have enjoyed a business relationship in the U.S. since 2006, when Ocean Spray's single-serve juices and juice drinks entered the PepsiCo bottling system. As a result of this relationship, which utilizes PepsiCo's market position and expertise in the convenience and gas (C&G) channel, Ocean Spray has earned a 5% share of the C&G single-serve juice market and grew volume by 20% in 2011.