January 19/Norwalk, Conn./The Beverage Information Group -- Despite the sluggish economic recovery, consumers are continuing to dine out. According to data in the newly released Cheers On-Premise BARometer Handbook, published by The Beverage Information Group, many customers are seeking a more sophisticated experience when eating out and when ordering adult beverages. Bartenders must stay on top of trends such as "culinary cocktails," artisanal spirits, specialty non-alcoholic drinks, regional wines and organic and micro-brewed beers to keep customers' interest.
Still, the top drinks have not changed much over the years. According to the bar manager's survey, the Margarita remains the most popular mixed drink nationwide, although decreasing slightly in share. The Martini and Rum & Coke both take second and third spots, respectively. The Cosmopolitan cracked the top five this year, which it had not accomplished since the 2008 survey.