January 28/Wilbraham, Mass./The Republican -- Friendly Ice Cream Corp., the cash-strapped restaurant chain that recently shed dozens of stores and millions in debt, is banking on the marriage of cone and burger in a new partnership with Burger King, according to media reports.
Despite Friendly's financial problems, the ice cream and restaurant chain recently entered a joint venture with Burger King, opening a new, 200-square-foot counter space in Jackson, N.J., home to Six Flags Great Adventure and close to New York and Philadelphia, that sells both restaurants' offerings.