January 30/Chicago/PRNewswire -- While instant, ground or whole bean coffee are the most popular choices for the at-home barista, single-cup coffee still has an audience, as recent Mintel research reveals that 17% of coffee drinkers say they prefer their coffee one cup at a time.
Not surprisingly, the most popular draw for single-cup coffee lovers is convenience. Some 79% of those who enjoy single-cup coffee agree that they drink it because it is convenient to brew. Meanwhile, 60% cite the ability to brew a hot cup every time instead of reheating a full pot, and 55% say they like the variety available in pods.