February 9/Denver/PRNewswire -- Shoppers ages 50-54 lead the charge when it comes to purchasing health and beauty products online (52%), and shoppers ages 45-49 are purchasing more food and beverage products online (29%) than any other age group. This was revealed in the latest issue of The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.
All age groups show an increase in shopping online, with an overall increase in shopping in general -- in contrast to The Checkout's results from last year that showed 73% of shoppers who were buying more online, were not shopping more, they were just shopping differently.