February 16/McClean, Va./Daily Mail -- Confectionery giant Mars Inc. has announced plans to cap the calorie content of its chocolate. The maker of Snickers and Twix candy bars will stop selling chocolate products with more than 250 calories in them by the end of next year on a worldwide basis, a spokesperson said.
The company, which also makes M&Ms and Skittles candies and Juicy Fruit chewing gum, said the goal is part of an ongoing effort to improve the nutritional value of its products and to sell them in a responsible way.