February 23/Chicago/PRWEB -- Brand matters to customers who order vodka at bars, nightclubs, restaurants, and other outlets serving alcohol beverages, according to the soon-to-be-released Beverage Alcohol Report (BAR) by The NPD Group. The report, which profiles habits, attitudes and brand preferences for on-premise beverage alcohol consumption, also finds that men and women have generally the same preference in the top vodka brands, but brand preference varies among age groups.
Grey Goose is the most popular brand with men and women evenly, followed by Absolut, also equally preferred by both genders, according to the report “Understanding What Motivates On-Premise Beverage Alcohol Choices.” The report, which surveyed a U.S. representative sample of 33,750 adults, 21 years and older, finds that Smirnoff, Ketel One and Stoli/Stolichnaya, follow respectively as top brands, and men slightly prefer these brands over women.