February 22/Camden, N.J./AP -- Campbell Soup Co. is hoping to draw in younger consumers and meet the needs of those looking for fast, inexpensive meals, with plans to roll out a variety of soups in pouches and sauces that can be used to create dinners quickly.
Campbell has been trying to regain lost ground after several years of declining soup sales. Shoppers have curbed their soup consumption, stopped stocking pantries or shifted to competitor's brands. Campbell is in the midst of a turnaround plan that includes adding more expensive, higher-quality soups and broadening offerings in its snack, beverage and other categories.