February 23/Boca Raton, Fla./Wall Street Journal -- PepsiCo Inc. will try to capture more growth in value and premium snacking segments this year, while boosting marketing behind its mainstream brands like Lays, Doritos, Cheetos and Tostitos, company executives said.
They also detailed closer coordination between PepsiCo's drinks business and its Frito-Lay salty snacks business, including a marketing campaign this summer using digital media and outdoor billboards.