February 29/Emeryville, Calif./Business Wire -- Jamba Inc. announced key personnel changes designed to accelerate the company's brand marketing, global consumer products and product innovation growth platforms. The realignment of responsibilities will enable Jamba to leverage the strengths and synergies of a combined leadership across the organization, the company maintains.
With this new alignment, Julie S. Washington, formerly the company's senior vice president and general manager of consumer products, will take on the new position of senior vice president and chief brand officer. Washington has extensive experience in brand development and strategy, retail and shopper marketing, and marketing operations. She will continue to guide the company’s global consumer products platform, including the recently acquired Talbott Teas.