March 21/Seattle/Business Wire -- Starbucks Coffee Company announced plans for a global entry into the energy category with Starbucks Refreshers beverages. Starbucks Refreshers beverages blend real fruit juice with a green coffee extract.
Annie Young-Scrivner, global chief marketing officer for Starbucks and president, Tazo Tea, said, “The energy category is the fastest growing category within measured CPG channels at $8 billion, up 16% over the last year. The launch of Starbucks Refreshers beverages continues to support our growth strategy to innovate with new products, enter new categories, and expand into new channels of distribution.”