March 26/London/Reuters -- Private equity group Permira is preparing a sale of Iglo, the maker of Birds Eye fish fingers, after approaches from rival buyout firms that could result in a 3 billion euro ($4 billion) deal, sources familiar with the situation said.
Europe's largest frozen food group, which has annual sales of more than 1.1 billion euros, has attracted interest from private equity firms including Blackstone, BC Partners and Cinven, encouraging owner Permira to hire Credit Suisse to find a buyer for the former Unilever business, the people said on Monday.