April 17/Chicago/Business Wire -- SymphonyIRI Group announced the most successful food and beverage and non-foods consumer packaged goods (CPG) brands in its "2011 New Product Pacesetters" report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. New products are the lifeblood of the CPG industry, reinforced by the fact that, despite prolonged economic difficulties, 22% of consumers are always looking for new products to try.
"The Pacesetters of today, having beaten the new product odds regardless of a difficult and complex environment, are truly remarkable," says Larry Levin, executive vice president, Consumer Insights, SymphonyIRI. "It all begins with really listening and responding to consumers. Those manufacturers that are taking the time to gain an intimate knowledge of the needs and wants of their consumers are cracking the code on true innovation."