Consumers are snacking more than ever. They also are increasingly “switching up” the kinds of items they reach for between meals, with both healthy and not-so-healthy snacks in demand.
In its recently released “2012 Snacking Consumer Trend Report,” Technomic found two fifths (40%) of consumers acknowledge they’re snacking more on healthier items than they did two years ago. Women were far more likely than men (46% vs. 33%) to indicate a tendency toward healthier snack options, which aligns with Technomic’s recurring findings that women are more health-conscious eaters than men.