May 10/New York/Bloomberg Businessweek -- More Americans want additional information on nutrition labels than two years ago while confidence in the safety of U.S. food is unchanged, according to a survey by an industry-backed research group.
Some 24% of respondents said they would prefer more information on labels, including data on nutrition, ingredients and potential allergens and their side effects. That is up from 18% in the International Food Information Council’s previous survey of consumer perceptions of food technology in 2010; 69% were very or somewhat confident in U.S. food safety, the same as two years ago.